The movie also has its own website: www.thejobsmovie.com.

Here is the film’s synopsis according to the site (which sports the tagline “Get inspired.”:

“JOBS” is the incredibly powerful and true story of the visionary who set out to change the world, and did.

The film chronicles Steve Jobs’ (ASHTON KUTCHER) transformation of character from the enthusiasm and self-discovery of his youth, to the personal demons that clouded his vision, and finally to the ultimate triumphs of his later life. Steve changed the way we see the world today through his relentless drive, passion, persistence, and the force of his will, and it is through these qualities that we draw inspiration from his life.

Dark, honest, and uncompromising, “JOBS” plunges into the depths of Steve Jobs’ character, uncovering his motivations, his gifts, his flaws, his failures, and his successes. An immensely private tale spanning four decades, “JOBS” is an intensely character-driven story that is as much a sweeping epic as it is a personal tale.

An rousing narrative of Steve Jobs’ days, “JOBS” pulls no punches and does not speculate, only telling the candid account as seen through his eyes, emotions, and ingenuity. The life of Steve Jobs.

The movie is set to be a dark depiction of the “30 most defining years of Steve Jobs’ life”, seen through the eyes of his friends and colleagues. I personally like the name of the movie, jOBS, but the lowercase treatment of the J will certainly bring out some eyerolls.

There is another movie in the works, based on Walter Isaacson’s popular biography. We reported yesterday that Sony has brought on Apple co-founder Steve Wozniak as an advisor for the Aaron Sorkin written flick.

Article source: http://thenextweb.com/apple/2012/05/19/ashton-kutchers-steve-jobs-biopic-jobs-to-begin-filming-in-original-apple-garage/

New York’s Grand Central Terminal wanted Apple so bad it dropped its leasing fees and in Salt Lake City, authorities are rumoured to have dropped rents completely, to incentivise the opening of a new Apple Store.

Apple’s retail dominance

As a business, Apple’s retail stores are booming. In its second financial quarter (ending March 2012), the company saw sales rise by some 90 percent, breaking records with a $24.67 billion in quarterly revenue and $5.99 billion in profits.

A staggering 71 million customers visited Apple’s retail stores between January and March, an increase of 28 million from a year earlier. Apple’s impressive footfall is proving to be a catalyst for retail spending in the areas in which they are located, pushing the money spent back into the local economy.

A recent ABC News report states that Apple is going to open a new store in Salt Lake City, located in City Creek. The company already has one store in the the Utah city but thanks to what appears to be a massive retail incentive, it may open a new store before the end of the year.

What is the big incentive? According to ABC’s sources, City Creek has offered a “major concession package” that is thought to include five years free rent.

What makes Apple so special?

The truth is, realtors and local authorities know that when an Apple Store is opened in an area, tech savvy consumers come from surrounding areas to view products, seek help and spend money on luxury electronics. Put simply, spending will flow into City Creek.

The rental deal isn’t a one-off either.

While authorities will never confirm it — even City Creek’s Marketing Director said it “does not release the terms of its leases” — Apple’s lease for its impressive store in New York’s Grand Central Terminal is a third of that paid by other retailers and restaurants in the area.

In fact, the lease is costing Apple $60 per-square-foot, where other retailers are expected to pay $200 for the same area, and it has escaped having to share any of its revenue with Grand Central’s operator, the Metropolitan Transportation Authority, according to papers obtained by the New York Post.

Apple’s success was directly benefitted other companies in the Terminal. In just seven weeks, Apple’s newest New York store helped one restaurant boost sales by 7 percent — impressive as it’s already co-owned by basketball legend Michael Jordan.

That restaurant – The Steakhouse — directly attributes its increased footfall to the nearby Apple Store with its other co-owner stating: “The jump only happened after Apple opened.”

Moving Forward

Apple is showing no signs of slowing its retail expansion, it’s already seeing an average of 22,000 customers, per store, per week. Of course, it wants to further increase that figure.

As of January 2012, Apple operated 363 stores and has opened a small number since then. In 2012, it has plans to open 40 new stores, including a handful in China, perhaps its most important market.

In order to facilitate this, Apple has allocated $900 million for its new stores, some of which have been confirmed in Germany, Spain, France and Australia.

Apple’s retail success is down in part to its customer service, ease of purchasing, level of detail in its stores — and the quality of its products. However, the company isn’t completely satisfied with its operations, and has brought aboard former Dixons CEO John Browett to drive its retail business forward.

Tim Cook has said that the Dixons exec will bring “Apple to an even higher level of customer service and satisfaction.”

Part of this plan apparently involves automating its sales processes, which includes investment in its ‘Personal Pickup’ service, which allows customers to buy products online and pick them up from their local Apple Store.

Apple also launched a new iOS payment service called EasyPay, providing a simple way for customers to enter an Apple Store and pay for their purchase using their iPhone, without having to seek assistance from a sales clerk.

The company is set to release a new iPhone and update its range of Mac computers in the coming months, no doubt incentivising Apple fans to return to their local store to check them out.

As it stands, the company is setting the standard for retail, with other technology companies — including Microsoft — rushing to open similar stores and build rapport and most importantly gain trust from their customers.

Apple might be benefitting from its success, in terms of the money it saves from leases, but companies in the vicinity of an Apple Store don’t seem to mind. It’s difficult to complain that a company is getting preferential treatment when it helps boost your own revenues and increase the number of people coming to the area.

Article source: http://thenextweb.com/apple/2012/05/19/the-lure-of-the-store-why-authorities-are-sweetening-deals-for-new-apple-stores/

Everybody talks about motivation and goal setting. It’s timeless. Everyone is also trying to make it look very complicated, like it’s a secret. They even came up with a DVD called “The Secret.” Really? Since when did all of this “motivational” stuff became a secret. When did taking care of yourself and taking responsibility for your own actions become a novelty? Nowadays, people need to actually read a book in order to treat themselves with respect and love. Personally, I don’t believe that you can buy motivation. You either have it or you don’t. I’m not trying to motivate you with this article; instead, I will provide you with the tools to make better decisions and as results live the life you always wanted.

I’m going to talk a little about something we make every day: decisions.

I hope you understand that everything about and around you is a result of your own decisions. Your whole life is a result of your own decisions.  “Decision” is the bridge between your thoughts and your actions.

We make decisions every day. From simple decisions as brushing your teeth to deciding “with or without crème in your coffee.” Everything you do is a result of a decision.

But what is the definition of a “decision” and why is it so important for you to understand this?

When making any decision, whether you like it or not, you are okay with the consequences. We are instantly and subconsciously validating the outcome of our decisions as we are making them.  If you think about it, it only makes sense to make those decisions that will eventually make us happy and achieve our goals; however, that’s not always the case.  For example, when we decide to stay up all night drinking, we are immediately accepting the fact that tomorrow we are going to have a hangover. Why would you complain about being sick after consciously and deliberately make the decision to drink all night? Because we also made a decision to ignore the consequences. It’s almost a state of denial.  As you take responsibility for the consequences of your decisions, you are also deciding to stay in control, therefore, you cannot complain about the outcome. Remember? You accepted the consequences.  By taking responsibility you have the power to change the outcome. If you don’t like or agree with the results of your decisions, change them.  For example, when you decide to go for a swim, you understand and accept the fact you are not going to drown. Bottom line, when making any decision we are accepting the consequences. When people fail to understand this, they will complain about the consequences and will not be happy with the results.

There are two types of decisions: conscious decisions and subconscious decisions.

A conscious decision can also be associated with setting goals. When we set a goal, we consciously agree to follow a set of actions that are required to make that goal become reality.  Everyone has a goal, from trying to lose weight to wanting to become successful or any other goal. When you set a goal to lose weight, you agree to exercise and eat healthy, right? That is because it is a conscious goal; however, lots of people have a hard time accomplishing this goal. You’re probably asking why? When making a decision to eat poorly, subconsciously, you are immediately accepting the consequences. Subconsciously, you are accepting to look and feel poorly.  Somehow, it serves a purpose for you to feel that way. You have probably heard the saying “everything you do is for a reason”. Let me tell you… It is! Your subconscious goal will sabotage your conscious goal. Most of the time, your subconscious goal will prevail. Why? Because it has been there for a long time and it has become part of who you are. You are a walking billboard of your subconscious mind.  If you are like me, you’ll find it foolish to set a goal to become successful but somehow allow your actions to lead you in the complete opposite direction. Why? Because somehow being a victim serves a purpose for you.

Once you understand that making a decision means agreeing and accepting the consequences, you’re going to gain more clarity in making decisions and your success rate will increase.  It’s going to help you “predict” the future. If you’re aware of the consequences, it will only make sense to make the right decisions that support your goals.  My advice to you:  “Don’t make decisions based on how you feel. Make decisions based on what your goals are.”

Thank you and good luck.

—-

World Wrestling Champion and successful entrepreneur, Leo came to the US 10 years ago with $10 on his pocket and 4 words of English.  Combining his work ethic, knowledge, and adherence to discipline, Leo found a way to share his passion for athleticism and personal growth with people of all ages and walks of life. RESULTS STUDIO and LeoFrincu.com became the embodiment of Leo’s burning desire to contribute to the community by enabling people to overcome personal adversity and reach their best potential.

Photo credit: ‘Two Paths‘ by Big Stock

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Article source: http://www.pickthebrain.com/blog/the-power-of-making-decisions/